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About

Barb Horne
Marketing Specialist
Ideal Image by b.horne

My love of marketing came from my father; an Electrical Engineer who taught me the importance of good communication and the importance of each and every customer - his motto “believe in yourself and the product or service that you are representing”. After graduation from West Virginia Wesleyan College, I entered the hospitality industry with Hilton Hotel Corporation which taught me how to be flexible in working with various client types; corporate professionals, associations, sports groups and social organizations. After six years I moved into the healthcare industry with Pfizer, Inc.  Eleven years later I learned many strategic tactics to create a “point of difference”; how to make a business standout from all others.

I have almost twenty years of experience along with a diverse career background which is how I attribute the key to my success.  It lies in my ability to quickly identify the marketable qualities and values in a product or service, and communicate it in a fresh, original and stand-out type of way.